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Marketing Strategy

 
Marketing Materials
Before your property goes on the market, crisp interior and exterior pictures of your property will be taken to highlight your home’s most attractive features. These photos will be used for custom color brochures, direct mailers, full-color flyers, print advertising, and a virtual tour of your home.

Targeted Advertising
An advertising plan will then be tailored for your home designed to target qualified Buyers through placements in key publications, individual & company direct mail cards, flyers, and other advertising options.

Internet Marketing
Your home will be entered into the regional Multiple Listing System along with detailed information and color photos. All of Rose Realty’s listings are also automatically distributed to real estate websites with regional, national and international reach. Other proven tools include: utilizing e-newsletters, mass e-flyers, virtual tours, daily postings on Craig’s List, etc. and being featured on Rose Realty’s unique and progressive website (which will give your property a global presence to attract Buyers from around the world).

Agent Networking
In addition to finding your home through the regional Multiple Listing System, other real estate agents will be able to preview Rose Realty’s listings by receiving our custom mailings as well as invitations to Agent Open Houses.

Creative Media Marketing
By promoting Rose Realty on Television & Radio, we can draw Buyers to our Open Houses and website. This further ensures that your property will be given broad exposure to reach potential Buyers.

V.I.P. Gateway Services
With boutique offices in the Airport Triangle and Potomac Village, Rose Realty is able to offer our clients…

”Value Package” Option
Exclusively available to our active investors who want to take a more “hands-on” approach, Rose Realty offers…

Miscellaneous Services
Multiple Open Houses (including staging of your home for optimum presentation of your property)
Distinctive Company Yard Signs (to further highlight that your home is on the market)

 
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Kenneth W Rose, Broker

Information contained on this website is deemed reliable but not guaranteed